I’ve written about this a few times: the dark side of business brokerage via the practice of marketing using the message, “I have a buyer for your business”, when that clearly isn’t the case. This message gets delivered on hand written cards, computer generated “hand written” cards, postcards, letters and phone calls.
Now, you can look forward to automated calls to pester business owners with the same message. On behalf of the business intermediary industry, I apologize.
The following is an email I received today. Hopefully it will be used as described when there really is a buyer, but I predict it will used to generate business listings when there isn’t a buyer.
Do you have people who want to buy a business but not enough businesses that are for sale to show to them?
We can help.
The very first six brokers we showed this to came on board instantly after seeing a demo because they said it was the perfect way to get more flower shops, carpet cleaning companies, restaurants, etc. that their clients were looking to acquire.
There are two ways to generate leads.
First, let’s say you have a guy that wants to buy a flower shop somewhere in the state. You just use our software program and type in “flower shop” and the city/state and it will pull every single name and number within seconds. Then, you record a message along the lines of, “Would you be interested in selling your flower shop? I have a buyer right now that would be interested in buying it. For more detail, please call 702-555-1212.”
Then, hit a button and it calls every single number the software found and delivers the message. (Some brokers have asked me about reaching the decision maker. The best way to do this is send the messages early in the morning before they open so the message goes to voice mail).
If you want to do a mailing, the software will also format everything to print as mailing labels. No more buying lists.
The second way is to have the software scan craigslist for businesses for sale, extract their numbers, and call with a message, “Hi, this is Tim. I’m interested in buying your business for cash. Please call me at 702-555-1212.”
Our software package is a one-time cost of $397 (with a monthly $20 maintenance fee).
The software can also extract email addresses.
Also, once you buy the software, you have re-sell rights. Every broker told me they have several clients who would love to have it for themselves. Flower shops, restaurants, bars, carpet cleaning…..the list is almost endless for the types of businesses that can use this.
I will sell it to only one business broker per city on a first-come, first-served basis.
To see a demo, please email me back or call me at 702xxx